Northwest Iowa — The big retailers get “Black Friday” — the day many can say they are now operating “in the black.” Online retailers have come to expect big sales on “Cyber Monday”, the Monday after Thanksgiving. A few years ago, the concept of “Small Business Saturday” started to take hold.
Kelly McCarty from the Iowa Small Business Development Center in Spencer tells us how it got started.
He tells us what it’s all about.
He says in this age, the promotion of Small Business Saturday is done from several angles.
McCarty says customers are a key part in helping small businesses thrive. By shopping or dining at a small business on Saturday, you’re showing your support for all the small communities around you. This means you could be helping local entrepreneurs offer more jobs, which in turn invigorate the economy.
McCarty says his job is to help small businesses — just like those that are featured during Small Business Saturday.
We at KIWA join McCarty in encouraging you to support your favorite small businesses and search for savings on unique merchandise in your town, close to home.