Le Mars, Iowa — Le Mars-based Wells Enterprises has signed a deal with an Idaho dairy to acquire its “Halo Top” brand of ice cream.
In a written statement, Wells CEO and President Mike Wells says that Halo Top disrupted the ice cream category by providing a high protein, low sugar, low calorie dessert that gave consumers a reason to purchase ice cream as a treat again.
The sale is expected to be completed later this month. Financial terms of the sale are not being disclosed.
Halo Top, which is marketed as “ice cream for adults”, has between 280 and 360 calories per pint. The Eden Creamery near Boise, Idaho, started with just four flavors, but now offers 25 different flavors, including dairy-free options.
Photo Courtesy Radio Iowa