Sports

Okoboji Pressured to Change Logo by University of Oregon

okoboji high schoolAfter complaints from the University of Oregon the Okoboji Pioneers high school teams will phase out the use of their currant “O’’ logo.

Oregon is well known nationally for its uniforms that incorporate the “O’’ logo. The logo has become known nationally in recent years with the school’s football team having great success, finishing with a number two ranking this past season.

A Friday story in the Sioux City Journal reported that Superintendent Gary Janssen had agreed to phase out use of the district’s maroon logo that is similar to the trademarked University of Oregon green and yellow emblem. That was designed by athletic apparel company Nike.

 

Janssen said he has drafted a plan to phase out the logo and has asked Oregon for time, noting the district has used the logo for nearly 10 years. The logo is not only on uniforms, it is on the scoreboard as well.

Jansen was not sure how much equipment would need to be replaced, but did note uniforms usually are used for about six years.

Matt Dyste, the University of Oregon’s director of marketing and brand management, said Oregon needs to protect its trademark but doesn’t want to hurt local school districts and will be patient adding they are not asking the Pioneers to change everything with the logo on it at once.

In 2006, another Iowa high school faced a similar situation, when the Waukee School District agreed to change its “W’’ logo at the request of the University of Wisconsin.

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