IARN — During international trips focused on the pork industry’s international market development strategy, pork producers have the opportunity to experience other countries and cultures firsthand. It is also an important opportunity for real-world input on U.S. Pork. Their in-market presence brings the awareness of U.S. pork’s sustainability commitment along with other key priorities for the industry.
Courtney Knupp, The National Pork Board’s Vice President of International Market Development says these trips showcase the entirety of the value chain.
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Photo courtesy of the Pork Checkoff