During October, gas stations across Iowa will be joining the Iowa Renewable Fuels Association (IRFA) and the Iowa Corn Promotion Board (ICPB) for the 4th annual Pink at the Pump® campaign. The drive will help raise funds for the National Breast Cancer Foundation (NCBF) and The Hormel Institute.
Retailers participating in the Pink at the Pump® campaign will donate three cents of every gallon of unleaded 88 sold during the month.
Cassidy Walter is the communications director for the IRFA. She says, “During Breast Cancer Awareness month, we all look for ways to support efforts to end this heart-breaking disease, and what could be a simpler way to help than by being intentional about the fuel pump you reach for? Choosing Unleaded 88 any day of the year is an easy way to help because it contains 15% ethanol and reduces the amount of cancer-causing chemicals coming out of your tailpipe. But this month, your impact is even stronger because part of your purchase goes directly to organizations conducting research and supporting those impacted by breast cancer.”
The NBCF Senior Vice President of Charitable Giving Ken Ramirez says, “National Breast Cancer Foundation is grateful for the Iowa Renewable Fuels Association and Iowa Corn Promotion Board’s long history of supporting women impacted by breast cancer across the U.S. The funds raised over the last four years through their October Pink at the Pump® campaigns enable us to expand and grow programs impacting awareness, access, and timeliness of breast cancer detection and care.”
The Hormel Institute is located at the University of Minnesota. They have spent the past seven decades researching and finding ways to prevent, detect, and treat cancers. Their interim executive director is Dr. Ann Bode. She thanks the IRFA and the ICPB for their support of finding a cure for this devastating disease. “These funds support innovative cancer research that would not be possible except for these donations. As we all know, research is the best answer to conquering cancer and everyone who visits participating Pink at the Pump® locations is helping to accelerate answers to this terrible disease so people can live longer, healthier lives. Thank you for your important support helping us work together.”
Kelly Nieuwenhuis is an ICPB Director and farmer from Primghar, Iowa. He says, “By choosing cleaner-burning, homegrown Unleaded 88 at the pump during October you are significantly impacting the battle against breast cancer by raising funds for research and support. Consumers already know that using Unleaded 88, or E15, is better for the environment, but many may not realize that using Unleaded 88 is better for your health, too. Using more ethanol reduces your exposure to harmful, cancer-causing chemicals and toxins. Through Pink at the Pump®, Iowa motorists can support cleaner-burning fuels and help combat breast cancer. It’s truly a win-win!”
During October, participating locations will feature pink nozzle guards for Unleaded 88, pink promotional t-shirts for staff, and many other pink point-of-sale materials. Unleaded 88, or E15, is approved for use in all 2001 and newer vehicles.
To learn more about Pink at the Pump® and find a participating retail station near you, please visit: iowarfa.org/pink or iowacorn.org/pink
This article originally appeared on the Iowa Agribusiness Radio Network