IARN — With the COVID-19 pandemic sparking a nationwide ‘Buy Local’ campaign in Mexico, the U.S. Meat Export Federation (USMEF) found a creative way to appeal to consumers’ desire to support local agriculture.
USMEF-Mexico, with support from the Beef Checkoff Program, the National Pork Board, and the Illinois Soybean Association, developed educational programs that pair U.S. beef and pork with local products. Gerardo Rodriguez, USMEF marketing director for the region, said the program has been well-received in Mexico.
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