Sioux Center, Iowa – The Sioux Center Chamber of Commerce and the City of Sioux Center received a 2022 Iowa Tourism award for Collaboration in Marketing.
The award was presented in Des Moines at the 2022 Iowa Tourism Conference by Iowa Economic Development Authority and Iowa Finance Authority Director Debi Durham and the Iowa Tourism Office for a Sioux Center video marketing campaign.
The City and Chamber created the marketing campaign as they saw an opportunity to further tell the community’s story and to attract people to Sioux Center. The two entities collaborated to produce a series of videos promoting different aspects of the community. These videos, crafted around the tagline “Live Life in the Middle of Everything,” featured local residents, businesses, and stories that highlighted the qualities and amenities Sioux Center offers.
The Chamber and City worked together to share the videos on a variety of media platforms, with a reach that far surpassed expectations.
The Live Life in the Middle of Everything videos are available on the City of Sioux Center Facebook page and air on the Dordt Media Network’s livestreamed events.
The Iowa Tourism Office, part of the Iowa Economic Development Authority, works with community partners, attractions, and events to promote tourism across the state.