Vilsack And Gable Featured In New ‘Step Up’ Campaign

Des Moines, Iowa — A former Iowa governor and an Iowa wrestling icon are among the people making a pandemic-related pitch to Iowans in a new ad campaign.

Former Hawkeye wrestling coach Dan Gable is wearing an “Iowa” cap and former Governor Tom Vilsack is shown standing in the Iowa Capitol’s law library in the video.

(as said:) “(Gable:) The health of all Iowans relies on every single one of us. (Vilsack:) We have a personal responsibility to do everything we can to protect each other… (another person:) …and keep our state healthy and strong. (another person:) Let’s step up. (Vilsack:) Let’s step up. (another:) Let’s step up. (Gable:) Let’s step up. (Reynolds:) Let’s step up and stop the spread together.”

Governor Kim Reynolds is seen at the beginning and end of the spot. The head of the University of Iowa Hospitals and Clinics and a nurse who’s worked at a Test Iowa clinic are also featured. The same public health message began running last week in Iowa newspapers. Reynolds says more than 200 Iowa radio and TV stations will be airing the ad for the next few months. The ad mentions using face coverings, but the people in it are not wearing masks themselves. Reynolds says that was so they would be recognizable to viewers. She’s authorized spending 440-thousand dollars in federal pandemic relief money on this public awareness campaign.

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