IARN — United States cattle producers face numerous challenges, in the face of coronavirus.
Amanda Radke, South Dakota cattle rancher and BEEF magazine contributor, says “It begs the question: What are we going to do to keep producers on the land and beef on the plate during this crisis season and beyond?”
“There are no easy solutions to this loaded question,” Radke says. However, Radke believes “producers willing to innovate and pivot their business models, in order to better connect with their consumers and serve them with what they’re actually seeking to buy,” will be the most successful, even in the darkest of days. Read more