ISU Students Assist Local Businesses With Marketing/Branding

ISU Extension LogoSheldon, Iowa — A group of twenty Iowa State University seniors are in Sheldon today, meeting with local businesses to assist them with marketing, branding their businesses, while the students gain some real-world experience in the process.

Kara Hoegh is one of the students, and she says the students are trying to help the businesses gain a better brand overall.

Hoegh says she’s working with the Sheldon Public Library, and addressing issues involving more than just signage.

Beverly Krumm is the Iowa State University Professor who has brought her class to Sheldon for today’s meetings, and she tells us about some of the things they’re doing in thir meetings with Sheldon business people.

Krumm says this project will not only help merchants to better market their businesses, but will provide her students with real-world applications of the concepts they’ve learned in the classroom.

Today’s project was facilitated by Iowa State University Extension and Outreach.

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