Des Moines, Iowa — Iowa’s Attorney General has announced a settlement with an electronic cigarette maker over the company’s advertising.
The AG’s office says JUUL Labs has agreed to pay the state $5 million over four years after allegations the company promoted the electronic devices to those under 21 in violation of Iowa’s Deceptive Trade Practices Act.
The agreement has JUUL sending more than $1 million to the Department of Health and Human Services each of the next fours years to help Iowans quit using e-cigarettes, fund prevention programs, and help adopt age-verification technologies. The company has also agreed to change the way it promotes and sells its products in Iowa.
On June 23rd, the FDA ordered a removal of all JUUL products from shelves in the United States. JUUL stated their intention to appeal, and the same day, the United States District Court for the District of Columbia issued a stay of the order while the Court reviews the case, meaning that the order cannot take effect while the stay is in place.
This isn’t the only legal difficulty JUUL has faced this year, as JUUL has also faced multiple other lawsuits. According to court records, earlier this month, JUUL settled more than 5,000 cases brought by more than 10,000 plaintiffs for an estimated $1.2 billion settlement for their alleged contribution to the youth vaping epidemic in the United States.
