IARN — The National Pork Board is using Pork Checkoff funds to try and persuade consumers to opt for a different ground meat at the grocery store.
The National Pork Board initially partnered with Michigan-based grocer Meijer grocery store, and was able to open a new avenue for ground pork to make it into consumer’s shopping carts. Neal Hull, National Pork Board director of domestic market development, says the partnership helped the NPB to meet goals that it set for ground pork in 2020.
For more on this story visit the Iowa Agribusiness Radio Network.
Photo by Pork Checkoff
