IARN — The team at John Deere continues to share stories about the important role technology and smart machines play in feeding a growing world population.
According to Chad Passman – public and industry relations manager of North American Agriculture at John Deere – smart technology in John Deere equipment gives farmers insights to help them quickly make data-driven decisions, backed by science, which can improve their results.
“Technology enables farmers to more profitably and sustainably feed the world and a growing population,” said Passman. “The population is set to grow to 10 billion people by 2050. In order to meet that global food demand, farmers need to increase productivity by 70 percent. The way we can do that is through technology. Technology enables farmers to do more with less and feed the world.”
Passman provides an example of John Deere’s industry leading technology.
“Today in our S-Series combines we use artificial intelligence (AI),” said Passman. “We use artificial intelligence that can optimize a grain quality that’s going into the grain bin of that combine. Therefore, we’re optimizing and getting more yield off of every acre of land to feed the growing world.”
Passman explains that earlier this year, John Deere exhibited at CES 2021 – the world’s largest technology event – which was held in an online format for the first time in its history. As part of its display, John Deere virtually took attendees, media, and other guests to Iowa, where they could walk through a farm, sit in a tractor, and gain an understanding of the value of each seed planted.
“Why that’s really important to John Deere is this gives us exposure to other technologies, other companies, and also recruiting top talent to come work with John Deere to help feed the world and to help our farmers use the most innovative technology in their operations.”
This year, CES presented John Deere with its 2021 Best of Innovation Award in the Robotics category for the X Series Combine that was introduced last summer.
Story courtesy of the Iowa Agribusiness Radio Network
Image courtesy of John Deere
