IARN — Last week at the World Pork Expo, the festivities were kicked off by the National Pork Producers Council (NPPC) kicking off a new logo and website for the organization. While the support pork producers have come to expect will stay the same, there is just a new way of looking at the future of the industry and that is what the NPPC is trying to embody.
Bryan Humphreys is the CEO of the NPPC, and he talks about what this rebranding means for the organization. It is a challenge to bring the industry forward into the future.
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Photo courtesy of NPPC
