Red meat demand poised for rebound in China

IARN — Consumer demand in China is returning as a COVID wave eases and residents respond to the government’s elimination of most COVID-related restrictions. This increased activity, paired with economic strength for the Chinese consumer, points to a strong second quarter for red meat demand, according to U.S. Meat Export Federation (USMEF) staff in the region. USMEF China Director Polly Zhao said consumers have returned across a wide range of business sectors, with restaurants seeing increased traffic and growing wait times.

For more on this story visit the Iowa Agribusiness Radio Network.

Photo courtesy of U.S. Meat Export Federation

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