IARN — The U.S. Roundtable for Sustainable Beef has joined the Trust In Beef program as a founding partner and technical advisor.
Trust In Beef is a new effort to empower beef producers to accelerate the adoption of their sustainability journey and provide consumers with real-life proof of the continuously improving environmental performance of beef. Debbie Lyons-Blythe, chair-elect of the U.S. Roundtable for Sustainable Beef recently talked to IARN about her organization’s mission and purpose.
For more on this story, visit the Iowa Agribusiness Radio Network.
Photo courtesy of U.S. Roundtable for Sustainable Beef
