Clear Lake, Iowa (RI) – The Immersive Music Experience opened this weekend in the new Music Enrichment Center beside the Surf Ballroom & Museum in Clear Lake on the late Buddy Holly’s birthday.
The center is promised to be a permanent, first-of-its-kind experience honoring the legacy of Holly, Ritchie Valens, and J-P “The Big Bopper” Richardson. Surf CEO Brian Luallen says cutting-edge technology will tell the story of the ballroom’s history.
Holly, Valens and Richardson were killed in a plane crash near Clear Lake in 1959 following a show called the Winter Dance Party at the ballroom. Luallen says new center will allow an array of artifacts from that era to go on display.
Opening festivities started this past Thursday, September 4th, with a book signing and a special preview that led up to the full exhibit debut and ribbon-cutting Sunday, September 7th, what would have been Holly’s 88th birthday.