Orange City, Iowa (RI) — Diamond Vogel Paint in Orange City announced last week it is going to sell off the company-owned stores that sell what it calls its architectural paint, which homeowners and contractors use. Diamond Vogel CEO Jeff Powell says they determined it’s the best move for the future of the company.
The employees will be offered positions by the company that is purchasing the retail stores. Powell says they have been a regional player for this type of paint, and plan to supply it to the new retail owners.
Powell says they will now focus more on industrial customers and the industrial products manufactured in Marshalltown. He says they hope to expand the reach of those services.
Powell says the company buying the retail stores hopes to expand into more areas outside the current regional reach, and that will keep the Orange City plant going.
The company was founded in Orange City in 1926.
