Orange City, Iowa (RI) — The Orange City-based Diamond Vogel paint company is moving away from its retail paint stores.
A statement from Diamond Vogel CEO Jeff Powell says their business success demands continuous innovation and focus, and they will sell retail operations that cater to homeowners and contractors. It says Spectrum Paint has agreed to acquire eleven Diamond Vogel retail locations and will assume operations of the eight stores in Iowa, with plans to retain most of the employees. They tell us Spectrum will continue to offer Diamond Vogel architectural paints and coatings.
The announcement says the company will refocus on industrial customers with a new industrial service center model, and 12 existing Diamond Vogel locations will be upgraded to support the new model. They are looking for a buyer for the remaining retail paint locations.
The company’s retail locations being sold include stores in Orange City and Spencer, and six other locations located elsewhere in the state.
(Vogel Paint and Glass in Sheldon is independently owned and, while they do sell Diamond Vogel paint, they are not part of Diamond Vogel.)
