Iowa’s Farmers Markets Offer Mutual Benefits For Consumers, Farmers

Iowa — Looking for fresh-picked sweet corn or ripe strawberries right out of the patch? Iowa has more than 220 certified farmers markets and many of us know they’re a great place to find a wide variety of produce, to interact with local growers, and to support the community. USDA Undersecretary Jenny Lester Moffitt says farmers markets offer Iowa’s small producers what’s known as a low-barrier entry point, where it’s affordable to sell directly to consumers.

This is National Farmers Market Week and Moffitt says communities in Iowa and across the country are celebrating the role farmers markets play in supporting local agriculture.

She says Iowans who are on SNAP or other nutritional programs can use their benefits at many farmers markets. The markets are also known for offerings like local honey, giant heirloom tomatoes, and fresh-baked pies and pastries.

Even in an agricultural state like Iowa, people can forget where their food comes from, so farmers markets are a perfect way to rediscover our roots.

You can find a farmers market near you by visiting the USDA’s Local Food Directory (https://www.usdalocalfoodportal.com). Before entering the government sector, Moffitt raised organic walnuts on a family farm in California. She’s now the USDA’s Under Secretary for Marketing and Regulatory Programs, the first woman to hold the post.

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