Statewide, Iowa (RI) – A University of Iowa instructor wanted to teach students in his business analytics class about artificial intelligence but couldn’t find a decent textbook on the topic, so he decided to write one.
Professor Pat Johanns (JO-hans), working with two colleagues, crafted “A.I. in Business: Creating Value Responsibly,” which will be published later this month. It will be one of the first college texts to address ethics and the responsible use of A.I. in the corporate domain.
First, he says, A.I. isn’t new.
While it can be called a textbook, Johanns says it’s more accurate to refer to this new body of work as a resource, since it will initially only be available electronically.
The news is filled with stories about how A.I. is being misused in myriad ways, by scammers, counterfeiters, pornographers and all sorts of criminals, but Johanns argues A.I. itself is not evil — nor is it bent on seizing the planet from humans.
He says the responsible use of A.I. in business or in any field has to come with a series of checks and balances.
The book’s coauthors are James Chaffee (CHAY-fee), also a U.I. professor of business analytics, and Jackie Rees Ulmer, dean of the College of Business at Ohio University.









