Le Mars, Iowa — The Ride Right Association is launching an effort to promote bicycle safety in Le Mars, which will host thousands of bicycle riders for this weekend’s launch of RAGBRAI.
A poster campaign features Le Mars Mayor Dick Kirchoff and bicycle rider Dani Hurt, a Le Mars high schooler. The group’s Mark Sturgeon says it’s a tongue-in-cheek public service message.
In the posters, the mayor illustrates the things a bicycle rider should not do while Dani shows the correct actions. Sturgeon says the response has been favorable, and is quickly being spread on social media platforms such as Facebook and Twitter.
Last month, the Ride Right Association held a bicycle rodeo for youth and presented each participant with a new bicycle helmet, while teaching them the hand signals. Sturgeon says the association will be visible during the kickoff of RAGBRAI.
Those presentations will be held Saturday at the Uptown Events Center in Le Mars, next to the Iowa BBQ and Hardware Hank store.
