Statewide Iowa — The Iowa Department of Natural Resources is hoping to increase recycling across the state with a new “I Am a Recycler” campaign.
The DNR’s Jennifer Wright says it has been ten years since there’s been an education campaign.
She says the hope is to get more people to think of recycling as the natural thing to do.
Recycling has been around for 40 years but Wright says it hasn’t hit its full potential yet. The research they did gave them a focus for this campaign.
Wright says one of the biggest problems they find is the contamination of materials put into recycling bins.
Wright says that is also a key part of the message of the importance of recycling.
The Iowa DNR will share information about recycling more and recycling right in the next six months. Wright says you can join in the campaign by snapping a selfie of how you recycle and post the pictures on social media with the tag @IowaDNR and the hashtag #IAmARecycler.