Statewide Iowa — The holiday shopping period has been considered important for retailers to finish the year with profits. Creighton University economist, Ernie Goss, says even with the changes in buying habits — that still holds true.
Goss predicts an increase of three to four percent in Christmas sales for retailers. He says online sales could be up 14 to 15 percent, and says most retailers have tried to get into the online market.
He says online is an area where the traditional big box retailers can make gains in holiday sales.
Goss says there is one trend he’s seeing that goes against the retailers.
Goss says consumers seem to be flush with confidence and some money to spend this holiday season.
