Sheldon, Iowa — It’s not a bank in the conventional sense of the word, but a new “bank” is in Sheldon, Sioux Center, and most other towns with a Hy-Vee store.
Hy-Vee, Inc. has announced the launch of Hy-Vee Financial Services, fueled by Midwest Heritage.
Hy-Vee officials tell us that customers across their eight-state region can now enroll in and apply for financial services, including checking and savings accounts, auto and home insurance, home mortgages, consumer loans, and pet insurance.
Additionally, they tell us that Hy-Vee Fuel Saver + Perks and Hy-Vee Plus premium members can also access exclusive insurance services and additional savings on mortgage loans and pet insurance. Customers can visit Hy-Vee Financial Services online at www.mhbank.com/financial-services to learn more.
Hy-Vee Chairman, CEO, and President Randy Edeker says that customers are now seeking more affordable and more convenient financial options. He says that by leveraging Hy-Vee’s ownership of Hy-Vee’s subsidiary Midwest Heritage, they are able to serve their customers in a new way that meets those needs, “…while also bringing more value to our Hy-Vee Fuel Saver + Perks and Hy-Vee Plus members.”
Additional offerings such as life insurance policies, health insurance plans, and more are expected to be added to Hy-Vee Financial Services within the year, according to Hy-Vee officials.
They tell us that over the past several months, Hy-Vee and Midwest Heritage have installed contactless kiosks inside 210 Hy-Vee locations to allow a convenient spot for customers to access an overview of the offerings available through Hy-Vee Financial Services. Using the kiosks, customers can access QR codes to learn more about specific services on their mobile device or pick up brochures for more information. Ashley Skokan, Hy-Vee’s Communications Manager tells us that not every Hy-Vee has a kiosk but most of them do, and specifically, both the Sheldon and Sioux Center stores have kiosks.
Tony Kaska, chairman, CEO, and president of Midwest Heritage says that the in-store kiosks serve as a gateway for Hy-Vee customers to learn more about the affordable offerings available to them. He says that customers who inquire to learn more about Hy-Vee Financial Services can expect to receive a “…personalized, high level of service as we help them select the best offerings based on their tailored financial needs and goals.”
