IARN — More and more, consumers are wanting to know where their food comes from. That is understandable, and producers should be able to show them. The biggest challenges to the agriculture industry have sprung up because we aren’t always doing all we can to share the stories of the family operation. Consumers look at this like we have something to hide.
When it comes to the pork industry, the National Pork Board (NPB) says that it is wise to keep on-farm sustainability reports to show your practices to those who are interested in learning more. Producers are already doing more by following the “We Care” principles. This is according to NPB Assistant Vice President of Sustainability Sara Crawford.
For more on this story, including comments from Sara Crawford, visit the Iowa Agribusiness Radio Network.
Photo by Pork Checkoff
