IARN — With the amount of misinformation circulating nowadays, especially in the ag industry, it’s important to have a group that will stand up and actively combat it. That’s one of the main purposes of the Cattlemen’s Beef Board and the Beef Checkoff- to combat misinformation and promote the positive values of U.S. beef. Greg Hanes, Cattlemen’s Beef Board CEO, said the checkoff was established almost 40 years ago to promote beef and make it a top focus among consumers.
For more on this story visit the Iowa Agribusiness Radio Network.
Photo courtesy of the Cattlemen’s Beef Board (CBB)
