Connecting with consumers online to increase demand for beef

IARN –Marketing and promotion of the beef product has changed dramatically over the years. Social media has become a central focus of connecting with consumers.

Greg Hanes, Cattlemen’s Beef Board CEO, says social media now plays a large role in marketing beef as it gives insight into which consumers are being reached.

For more on this story, visit the Iowa Agribusiness Radio Network.

Share:

More