Trade with China is trying to get back on track. The National Pork Board (NPB) is focusing on the short- and long-term needs for protein consumption in China. They released their findings, Wednesday, in a report called, “Pork 2040: China Market Assessment.” It details how U.S. pork can meet immediate needs and plan for competing with China in the future.
Norman Bessac is Vice President of International Marketing for the Pork Checkoff. He says the goal of this study is to establish a long-term strategy for U.S. pork consumption in China. The study was started before China had its first confirmed case of African Swine Fever (ASF). The study was able to take the effects of ASF into consideration.
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