IARN — The National Pork Board is always looking for ways to expand export opportunities for U.S. Pork.
One of the ways in which the NPB learns about international trade markets is by taking trips to those countries to try and find ways to differentiate U.S. Pork from competitors and add value and find opportunity into other markets.
Seaboard Foods Senior Vice President of Sales & Marketing Chad Groves is an NPB board member who is going on an upcoming NPB trip to Singapore and Thailand. He shares the goals for the trip.
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