IARN — One of the things Jennifer Nealson oversees for the Dollar a Head Beef Checkoff efforts- which are contracted by the checkoff to the National Cattlemen’s Beef Association- is research projects. At the recent 2023 Cattle Industry Convention in New Orleans, Nealson said the checkoff released a new piece of research all about today’s consumer.
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Photo courtesy of the National Cattlemen’s Beef Association (NCBA)