IARN — Understanding the consumer through his or her own eyes, our end users of the products – the consumers of food of course – and their take on what happens out in the countryside without knowledge of production. You’ll generally find Kyle Jackson, dressed in his famous bib overalls standing at the end of the 300-foot track at many tractor pulls across Eastern Iowa, Western Wisconsin, and Illinois throughout the summer. He says he enjoys telling the story of agriculture and tractor pulling.
FOr more on this story, visit the Iowa Agribusiness Radio Network.
