(KIWA Staff photo)
IARN – The National Pork Board (NPB) recently formed six producer-led advisory committees tied to its strategic plan. The Domestic Marketing Advisory Committee helps strategize market growth across channel partners in foodservice, retail, packers and processors. In addition, the Taste What Pork Can Do® campaign strengthens demand for U.S. pork with younger consumers and various multicultural audiences. The committee’s perspectives connect checkoff-funded marketing efforts with broader U.S. pork industry priorities and challenges.
Read more at Iowa Agribusiness Radio Network.
