(Christmas Lights - KIWA Staff Photo)Iowa (RI) — Despite continued concerns about inflation and household costs, a new survey suggests many Iowans plan to maintain their holiday traditions this year.
The National Retail Foundation is forecasting stronger holiday spending during the November and December shopping season. Allison Zeller, the federation’s vice president of industry and consumer insights, says overall holiday spending is expected to increase.
Zeller says consumers remain mindful of higher costs and economic uncertainty, but many are adapting rather than cutting back on holiday celebrations.
The survey found many consumers are starting their shopping earlier and making greater use of online retailers. However, Zeller says traditional stores are also seeing a comeback.
According to Zeller, consumer spending has remained resilient despite higher prices, helping fuel economic growth during recent months.
