Le Mars, Iowa — A fresh new look is coming to Gehlen Catholic as a rebranded Jaybird logo has just been released.
“Celebrating our faith is one of the main focuses at Gehlen Catholic, and we wanted to ensure people could see that through our mascot. That is why the “C” for “Catholic” will now accompany the “G” for “Gehlen” and a cross has been added,” explained Amy Jungers, Development Director.
Gehlen Catholic’s Chaplain, Fr. Travis Crotty, is also excited about the change as it gives time to reflect on the rich, historical significance of the Jaybird.
“Catholic education is the apostolate of All Saints Parish. The parishes surrounding Le Mars have had a rich tradition of forming their young people in the faith. The school has been placed under the patronage of St. James, St. Joseph and Our Lady of the Rosary. The mascot name “Jays” came from St. James and St. Joseph, the original parishes of Le Mars. Jesus is the source and summit of all we do at Gehlen Catholic and this new logo which includes the cross reflects that,” Crotty said.
When comparing the old logo to the new logo, it is clear to see that a darker, more defined outline has been given to the Jay, plus the color is more filled-in which allows for easier designing and printing.
“We had started to use the Jaybird logo on more of our marketing materials in print and digital, and we continued to run into small issues that would be eliminated if we decided to make some changes to the design,” said Jungers.
The Gehlen Catholic School Board approved the updated Jaybird logo back in early spring. Jungers explained why the rollout is happening now.
“This has been in the works for a while, and there is no better time to release it than now when we are coming up on a new school year. We are looking forward to our students and teachers coming back into the building, and we hope this updated logo creates some excitement and school spirit!”
The old logo will slowly get transitioned out as the new logo will be used on updated materials from here on out.
