Beef Demand Remains High, Producers Fighting Low Prices On Their End, High Prices For Consumers

Northwest Iowa — May is Beef Month. And those in the beef industry want to get the message of beef out to consumers, and the message of support out to beef producers.

Kent Pruisman of Rock Valley is the chairman of the Iowa Beef Industry Council Board of Directors. He says beef really sells itself, so what they want consumers to remember really stays the same from year to year.

He says there is some apprehension and uncertainty right now for those who raise cattle for beef.

Pruisman says lawmakers and others are looking into what can be done about it.

He says the pandemic didn’t have a lot of positive effects, but one positive might be that it helped to get the attention of urban lawmakers in regard to the food supply chain.

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