IARN – The Taste What Pork Can Do® campaign from the National Pork Board launched in May 2025 with the aim of getting younger generations of consumers interested in buying more pork. Jose De Jesus is vice president of market growth with the National Pork Board and he says that this summer grilling season offers a great opportunity for U.S. pork to be a big part of sports and fan culture.
Read more at Iowa Agribusiness Radio Network.









